Pakistan Cricket Board (PCB) has agreed to keep Pepsi as the main sponsor of the team ahead of the series against England. The board was on the verge of playing without a sponsor after their deal with Pepsi had expired a few months back. It was looking gloomy for the team as this would have been the first instance in the last few decades that Team Pakistan would have played with any main sponsor.
However, PCB acted fast and agreed to renew their deal for another year with Pepsi despite getting a lesser amount than the previous contract. Pepsi will become the Pakistan team’s main sponsor until June 31, 2021.
Hamid, the commercial director of the Pakistan Cricket Board, has thanked the brand for once again extending their partnership.
“Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months. This extension of the partnership not only reflects our relationship and understanding with Pepsi but also indicates the value that they place on the profile and visibility that sponsoring the Pakistan men’s national cricket team brings,” said Hamid.
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