It is a moment filled with pride for women's cricket, as the 2022 ICC World Cup is now the 3rd most digitally watched ICC event.

It is a moment filled with pride for women’s cricket, as the 2022 ICC World Cup is now the 3rd most digitally watched ICC event.

ICC revealed that this year’s World Cup in New Zealand garnered over 1.64 billion video views across all ICC channels.

It was the most-watched women’s event digitally. Notably, it lags behind the ICC Men’s Cricket World Cup 2019 and ICC T20 World Cup 2021.

The only graph for Women’s cricket from here is upwards. Reflecting on the record viewership Chief Executive of the ICC Geoff Allardice expressed his happiness and said, “We are delighted with the record-breaking digital fan engagement numbers of the ICC Women’s Cricket World Cup 2022.”

He added, “As a key strategic pillar to growing the game, our focus has been deepening engagement with existing fans and bringing new audiences to the sport,” the ICC Chief Executive added. “The innovative approach to creating heroes in the women’s game and taking the sport closer to fans has resulted in world-leading numbers.”

The ICC content viewership for the World Cup in New Zealand also saw a 45 percent rise over the 2020 Women’s T20 World Cup, which gathered 1.1 billion views, which was 16 times more than the number of views garnered in the 2017 Women’s World Cup.

He signed off by saying, “The competitive nature of the cricket and the excitement generated around the tournament has put us in a great position to continue to build on the success of this year’s event. With the focus now on providing fans with more engaging content throughout the 100% Cricket Year of Women’s Cricket leading into the inaugural U19 and senior Women’s T20 World Cups in early 2023.”

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