The Board of Control for Cricket in India (BCCI) adopted a new method to sell the media rights of the Indian Premier League (IPL) for the five-year cycle from 2023 to 2027.
According to reports, the television rights have been sold for a whopping sum of INR 57.5 crore (per match) and the digital rights for 50 crore (per match).
The governing body of Indian cricket is set to earn a whopping 44,075 crore (107.5 crore per game) through IPL Media Rights from 2023-27 from the Indian market.
TV final bid: INR 57.5 crore per game
Digital final bid: 50 crore per game
The number of matches is expected to increase in the new cycle, and the winners will pay an additional amount per game.
74 matches were played in the 15th season, which would increase to 94 in the coming years.
The BCCI will also speak to the ICC for an extended window during the Indian Premier League.