Posted inCricket, News

End of Star Sports’ era as Viacom18 strikes deal with BCCI to broadcast cricket matches for Rs 67.8 crore per game

Viacom18 has triumphed in acquiring media rights for the Board of Control for Cricket in India’s (BCCI) home international games. The company, known for live content on Jio Cinema and Sports 18 TV, secured digital and TV rights, investing INR 67.8 crore per game. The bid’s value, INR 7.8 crore higher than the previous cycle, […]