The BCCI created history when they secured a ₹48,390 crores IPL Media Rights deal for the next five years.

The BCCI created history when they secured a ₹48,390 crores IPL Media Rights deal for the next five years. That means the board would receive 115.4 crores per match.

The figures have made IPL the world’s second-highest revenue-earning sports league behind NFL. While most cricket lovers have celebrated the sale, a few still find it hard to digest the numbers. 

Former Pakistani captain Rashid Latif is one of them, and he has questioned the IPL Media Rights sale and its viewership.

The 53-year-old said, “It is not an ideal situation, and it is all about business.”

Latif said the IPL is all about business and lacks quality. “We are not talking about cricket here. We are talking about business. This is not an ideal situation. If you only want to focus on money. Well, many people can earn money,” Latif said on his official YouTube channel.

The IPL will earn INR 115 crores per match, whereas the PSL makes just INR 2.76 crores per match. 

He signed off by questioning IPL’s sustainability and added, “It’s not about the quality. It’s business. You can call any Indian and see how many hours of cricket they watched (during the IPL). I only called it a business. We will see how it can be sustained.”

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