Cinthol, India’s leading soap brand, organized a fun and interesting day filled with fresh adventure, in association with the cricket sensation, Shubman Gill. As part of #TurnDownTheHeat campaign of Cinthol Lime & Cinthol Cool soap variants, the brand facilitated an action-packed game of Octopush-Underwater Hockey which proved to be a refreshing break reminding people to #TurnDownTheHeat. This campaign, initiated by Cinthol #TurnDownTheHeat, aims to provide respite to the public from the soaring temperatures, thereby providing a refreshing solution.
Two bestselling variants of Cinthol, Cinthol Lime and Cinthol Cool soaps, offer two awesome ways to turn down the heat with a burst of freshness that can kick-start any day feeling refreshed. This invigorating energy was brought out at this activity where Shubman Gill cheered the players enjoying octopush, who were chosen through an online contest. The game of underwater hockey, also known as octopush, is a relatively fresh concept in India and resonates well with the Cinthol freshness commitment. The players tried their best to win the underwater game by propelling the puck into the opposing team’s goal.
Commenting on this campaign, Mr. Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, ‘’Cinthol is a brand that has always positioned itself in the realm of freshness and confidence, that ensures every bath is a fresh start. Shubman Gill is a popular youth icon and cricket as a sport is followed across all age groups in India. Hence, through this initiative, we wanted to engage consumers in an adventurous gaming format that is fresh and appealing to them. We wanted to pep up the youth to build up the excitement this season, without being put down by the heat this summer. Our commitment will be to introduce more such fresh ideas which contribute to the daily lives of the public.”
While expressing his excitement to be part of this campaign, Indian cricketer Shubman Gill, stated, “Cinthol is an iconic brand that I have grown up using. Associating with Cinthol Lime and Cinthol Cool soap was a pleasant experience as I got to spend an adventurous day with people and engage in a fun sport with them. The thrilling game of octopush was indeed an adventurous fight to beat the dull gloomy weather and #TurnDownTheHeat. I personally believe that a refreshing feeling that charges up your morning is very important to set the tone for the rest of your day and is my mantra for staying fresh and energetic all the time.’’
Cinthol Lime and Cinthol Cool both provides awesome ways to remain fresh throughout the day. Cinthol Lime is a refreshing deo soap with enhanced lime freshness revitalizing senses for a fantastic bathing experience. With extra-cold menthol, Cinthol Cool is a cooling deo soap that keeps skin fresh, alive and summer-proof.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 120-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and, respect for others. At the same time, we are growing fast and have ambitious aspirations.
Today, our group enjoys the patronage of 1.1 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second-largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23% of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognizing and valuing diversity across our teams.